Our Creative Process

The creative process can be a daunting one, but no worries, our team is here to help simplify it for you. One of the key tool we use is the creative brief. Simply put, it’s the foundational document that outlines the scope and creative direction of the project. It summarizes marketing, advertising, or design project mission, goals, challenges, demographics, messaging, and other key elements, and helps us draw up a good game plan with clear objectives.

Please complete the form below, and we’ll use it to develop the creative brief for your project.

Name

First Name

Last Name

Phone

(###)

###

####

Project Name

Company Background

What is your brand? What are its mission and vision? Please give background on the brand and what led to the development of the project.

Project Objective

Briefly explain the purpose of the project, the timeline, and the audience it'll target.

Target Audience

Provide more details on target audience: Demographics, Behavior, Psychographics, Geographics

Competitors

Please include a brief list of competitors. How are you similar? How are you different?

Key Message

Why should your target audience should stop what they're doing and pay attention to your product/service? Think 1) What problem does my target audience have? 2) What will their experience be if they didn't have these problems? 3) What benefits do they receive as a result of my product/service?

Key Consumer Benefit(s)

What are the key benefit that solve the biggest problems for your audience?

Attitude

What should the tone of the campaign/project be? (Eg: Casual, Formal, Energetic, Calm, etc)

What's the Call To Action (CTA)

What action should your target audience take after seeing your campaign/product?

Distribution

What channels or platforms will you use to announce the launch of the launch of the campaign/project? (Focus on where your target audience will most likely be.